BUS 610 (M1) - Marketing Principles and Applications

Marketing Principles & Appl

Manchester   Coll of Professional Studies :: Business
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Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 12859
Studies the process of planning and distributing goods and services to the marketplace. Topics include product planning, pricing, promotion, and distribution. Emphasis on the application of marketing principles to real world business cases.
Prerequisite(s): BUS 400 and ECN 412
Equivalent(s): ADMN 585
Instructors: Bill Troy

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 T 1:10pm - 4:00pm PANDRA P514

Booklist

Book Details
MARKETING (16TH 23)
by KERIN
Required
ISBN
978126412132 8
PUBLISHER
RENT MCG
EBK MARKETING (16TH 23)
by KERIN
Required
ISBN
978126421878 3
PUBLISHER
VST
EBK MARKETING (16TH 23)
by KERIN
Required
ISBN
822012618056 7
PUBLISHER
VST
EBK MARKETING (16TH 23)
by KERIN
Required
ISBN
822012618058 1
PUBLISHER
VST
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