New Product Development
Durham
Paul College of Business&Econ::Administration
Online Course Delivery Method:
Hybrid / Blended
Credits: 3.0
Class Size: 39
Term:
Fall 2024
-
Term 2 (10/28/2024
-
12/20/2024)
CRN:
12824
Grade Mode:
Letter Grading
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 960 with minimum grade of B- May be taken concurrently
Instructors:
Ludwig Bstieler
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 10/28/2024 | 12/20/2024 | Hours Arranged | ONLINE | |
| 11/9/2024 | 11/9/2024 | S | 9:10am - 12:30pm | PCBE 215 |
| 12/7/2024 | 12/7/2024 | S | 9:10am - 12:30pm | PCBE 215 |
