New Product Development
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 10769
CRN: 10769
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Instructors: Diane Devine
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | MW | 2:10pm - 3:30pm | PCBE 125 |
Booklist
Book | Details |
---|---|
WINNING AT NEW PRODUCTS
(REV 17)
by COOPER Required
|
|