COM 565 (01) - Strategic Communication

Strategic Communication

CPS Online   Coll of Professional Studies :: Communication-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 56029
In contrast to Organizational Communication, the study of Strategic Communication focuses on how organizations communicate with their external publics, to include vendors, clients, and shareholders, among others. This course surveys public relations, insofar as it explores how an organization crafts, maintains, and redefines its image, in times of success as well as crisis. Students practice producing reliable strategic writing in the form of press releases, newsletters, and brochures, with particular emphasis upon skills in instant response, clarifying and simplifying complex information, as well as considerations of privacy, ethics, and legality.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): COMM 565G
Campuses not allowed in section: Durham
Attributes: Online (no campus visits), EUNH
Instructors: Julie Zink

Times & Locations

Start Date End Date Days Time Location
3/25/2024 5/17/2024 Hours Arranged ONLINE