MKT 705 (01) - Marketing for Nonprofits

Marketing for Nonprofits

CPS Online   Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Spring 2024 - Term 3 (01/23/2024 - 03/15/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55666
The course explores the use of traditional and nontraditional channels to promote nonprofits to an array of actual and potential audiences for a variety of purposes. Most nonprofit organizations must be visible to the public in order to fulfill their missions. Thus, nonprofit leaders must know how to promote their organizations to current and potential supporters, the broader public, and the mass media. Topics may include program and organizational branding, targeting respective audiences, preparing materials for greatest effect, and applying social media as appropriate.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): MKTG 605G
Campuses not allowed in section: Durham
Attributes: Online (no campus visits), EUNH
Instructors: Robert Levey

Times & Locations

Start Date End Date Days Time Location
1/23/2024 3/15/2024 Hours Arranged ONLINE

Booklist

Book Details
NONPROFIT MARKETING GUIDE (2ND 21)
by LEROUX
Required
ISBN
978111977103 6
PUBLISHER
WILEY
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