Consumer Behavior
CPS Online
Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Spring 2024 - Term 3 (01/23/2024 - 03/15/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Term 3 (01/23/2024 - 03/15/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 55662
CRN: 55662
This course focuses on consumer behavior in a variety of contexts. Understanding the decision process, attitude, and behavior of buyers is essential to developing marketing plans in today's competitive marketplace; sophisticated customer relationship management approaches are dependent upon knowing the customer. Students consider the major theoretical approaches to consumer behavior and examine how the concepts of affect and cognition, behavior, learning, and the environment can be used to design and maintain an effective marketing strategy. The course also offers students an opportunity to gain a better understanding of their own buying behavior. NOTE: PSY 410 and SOCI 410 are recommended.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s): MKTG 617G
Campuses not allowed in section: Durham
Attributes: Online (no campus visits), EUNH
Instructors: Michelle Newsome
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/23/2024 | 3/15/2024 | Hours Arranged | ONLINE |
Booklist
Book | Details |
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CB 8 >STUDENT ED<-MINDTAP (1 TERM)
(8TH 18)
by BABIN Required
|
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