Principles of Marketing
CPS Online
Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 55661
CRN: 55661
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): MGMT 514G, MKTG 514G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course, Online (no campus visits), EUNH
Instructors: Thomas Conomacos
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
3/25/2024 | 5/17/2024 | Hours Arranged | ONLINE |