Entrepreneurial Marketing
CPS Online
Coll of Professional Studies::Entrepreneurship
Online Course Delivery Method:
Online Asynchronous
Credits: 4.0
Class Size: 30
Term:
Spring 2024
-
Term 3 (01/23/2024
-
03/15/2024)
CRN:
55612
Grade Mode:
Letter Grading
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Course topics may include but are not limited to identifying market opportunities, creating and screening new ideas, writing concepts, concept testing, new product forecasting, prototyping, and building a business case with assumptions about market entry strategy and launch marketing. The goal is to help students learn how to use state-of-the-art techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products. This course is designed to help students develop a flexible way of thinking about marketing problems and strategies.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s):
ENT 611G
Campuses not allowed in section: Durham
Instructors:
Jay Berman
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/23/2024 | 3/15/2024 | Hours Arranged | ONLINE |