ENT 611 (01) - Entrepreneurial Marketing

Entrepreneurial Marketing

CPS Online   Coll of Professional Studies :: Entrepreneurship
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Spring 2024 - Term 3 (01/23/2024 - 03/15/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55612
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Course topics may include but are not limited to identifying market opportunities, creating and screening new ideas, writing concepts, concept testing, new product forecasting, prototyping, and building a business case with assumptions about market entry strategy and launch marketing. The goal is to help students learn how to use state-of-the-art techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products. This course is designed to help students develop a flexible way of thinking about marketing problems and strategies.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s): ENT 611G
Campuses not allowed in section: Durham
Attributes: Online (no campus visits), EUNH
Instructors: Jay Berman

Times & Locations

Start Date End Date Days Time Location
1/23/2024 3/15/2024 Hours Arranged ONLINE