SML 564 (02) - Introduction to Sport Marketing

Intro Sport Marketing

Durham Health & Human Services::Sport Management & Leadership
Credits: 4.0
Class Size: 25 
Term:  Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
CRN:  54576
Grade Mode:  Letter Grading
An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Cross Listed With : SML 564 (01)
Equivalent(s):  KIN 564, SPST 564
Majors not allowed in section: KIN:SPORT ST:: Kinesiology: Sport Studies||SPORT MGT&LDRSP:: Sport Management and Leadership||SPORT STUDIES:: Sport Studies
Instructors:  Sophia Min

Times & Locations

Start Date End Date Days Time Location
1/23/2024 5/6/2024 MW 2:10pm - 3:30pm NHH G44
Final Exam5/10/2024 5/10/2024 F 1:00pm - 3:00pm NHH G44