Healthcare Marketing
Durham
Health & Human Services :: Health Management & Policy
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:
45
CRN: 53855
CRN: 53855
Healthcare marketing builds upon competencies from HMP 721, HMP 740, and HMP 744, covering foundational marketing principles, their application in healthcare administration, including marketing strategy, strengths and weakness evaluation, environmental forces, competitors, market size, customer/patient stratification and needs by defined groups, products and services, promotion, distribution, evaluation, and communication channels used to launch a targeted approach to different segmentations. Groups will choose a topic (new service, expansion or social marketing/public health topic) for full marketing launch presentations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): HMP 721 and HMP 740 and HMP 744
Equivalent(s): HMP 735
Only listed classes in section: Junior
Only listed majors in section: EXT:HLTH MGT PO, HLTH MGT & POL, HMP:PUB HEALTH
Instructors: Anne Jamieson
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/23/2024 | 5/6/2024 | MW | 8:10am - 9:30am | PETT 114 |
Booklist
Book | Details |
---|---|
ESSENTIALS OF HEALTH CARE...-W/ACCESS
(5TH 22)
by BERKOWITZ Required
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