Marketing Workshop
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 53450
CRN: 53450
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): MKTG 762
Only listed campus in section: Durham
Only listed classes in section: Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/23/2024 | 5/6/2024 | TR | 11:10am - 12:30pm | PCBE 135 |