Survey of Marketing
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:
50
CRN: 53444
CRN: 53444
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: Rebecca Toppin
Times & Locations
| Start Date | End Date | Days | Time | Location | |
|---|---|---|---|---|---|
| 1/23/2024 | 5/6/2024 | M | 5:10pm - 8:00pm | PCBE 225 | |
| Final Exam | 5/13/2024 | 5/13/2024 | M | 6:00pm - 8:00pm | PCBE 225 |
Booklist
| Book | Details |
|---|---|
|
MARKETING
(8TH 22)
by GREWAL Required
|
|