MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Durham Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 50 
Term:  Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
CRN:  53444
Grade Mode:  Letter Grading
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s):  MKTG 550
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT:: Business Administration: Accounting||BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:FINANCE:: Business Administration: Finance||BUSADM:INFOSYS:: Business Administration: Information Systems Management||BUSADM:INFSYSAN:: Business Administration: Information Systems and Business Analytics||BUSADM:INTL:: Business Administration: International Business and Economics||BUSADM:MGT:: Business Administration: Management||BUSADM:MKT:: Business Administration: Marketing||BUSADM:STU:: Business Administration: Student-designed||BUSINESS ADMIN:: Business Administration||HOSPITALITY MGT:: Hospitality Management||HOTEL&HOS MGT:: Hotel and Hospitality Management||UNDECLARED PAUL:: Undeclared PAUL
Instructors:  Rebecca Toppin

Times & Locations

Start Date End Date Days Time Location
1/23/2024 5/6/2024 M 5:10pm - 8:00pm PCBE 225
Final Exam5/13/2024 5/13/2024 M 6:00pm - 8:00pm PCBE 225