ADMN 860 (04) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online Asynchronous
Credits: 3.0
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 53002
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 960 May be taken concurrently
Only listed programs in section: Business Administration MBA
Attributes: Online (no campus visits), EUNH
Instructors: Billur Akdeniz Talay

Times & Locations

Start Date End Date Days Time Location
3/25/2024 5/17/2024 Hours Arranged ONLINE