International Marketing
Durham
Paul College of Business&Econ::Administration
Online Course Delivery Method:
Online Asynchronous
Credits: 3.0
Class Size: 39
Term:
Spring 2024
-
Term 4 (03/25/2024
-
05/17/2024)
CRN:
53002
Grade Mode:
Letter Grading
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 960 May be taken concurrently
Instructors:
Billur Akdeniz Talay
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 3/25/2024 | 5/17/2024 | Hours Arranged | ONLINE |
