Marketing
Durham
Paul College of Business&Econ::Administration
Credits: 4.0
Class Size: 55
Term:
Spring 2024
-
Full Term (01/23/2024
-
05/06/2024)
CRN:
51305
Grade Mode:
Letter Grading
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section:
ANALYTICAL ECON:: Analytical Economics||ECON:GLOBALTR:: Economics: Global Trade and Finance||ECON:MONEYFIN:: Economics: Money and Financial Markets||ECON:PUBPOLSUS:: Economics: Public Policy and Sustainability||ECONOMICS BA:: Economics||ECONOMICS BS:: Economics
Instructors:
Rebecca Toppin
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/23/2024 | 5/6/2024 | MW | 3:40pm - 5:00pm | PCBE 115 |
