Marketing Analytics
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Spring 2024
-
Full Term (01/23/2024
-
05/06/2024)
CRN:
50725
Grade Mode:
Letter Grading
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors:
Michael Diore
,
Ludwig Bstieler
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/23/2024 | 5/6/2024 | MW | 12:40pm - 2:00pm | PCBE 135 |
