SML 564 (01) - Introduction to Sport Marketing

Intro Sport Marketing

Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: January 2024 - January Term - online (12/27/2023 - 01/19/2024)
Grade Mode: Letter Grading
Class Size:   15  
CRN: 30066
An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.
Equivalent(s): KIN 564, SPST 564
Instructors: Sophia Min

Times & Locations

Start Date End Date Days Time Location
12/27/2023 1/19/2024 Hours Arranged ONLINE