COM 665 (01) - Media and Strategic Communication

Media and Strategic Comm

CPS Online   Coll of Professional Studies :: Communication-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 16557
This course explores the use of media in strategic communication toward the attainment of organizational objectives. Students will explore the impact of public relations, media outreach, marketing, branding, and leadership communication on both internal and external audiences in a variety of settings and sectors. The role and purpose of the organizational spokesperson, the function of the leader as the chief communicator, the strategic alignment of message and messenger, and effective use of technology in business communications will be discussed. This course provides knowledge of opportunities and pitfalls of the media environment, particularly in the digital, 24-hour news cycle age.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): COMM 602G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course, Online (no campus visits), EUNH
Instructors: Jenny Masana

Times & Locations

Start Date End Date Days Time Location
10/30/2023 12/22/2023 Hours Arranged ONLINE