MKT 510 (01) - Principles of Marketing

Principles of Marketing

CPS Online   Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2023 - Term 1 (08/28/2023 - 10/20/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 16271
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): MGMT 514G, MKTG 514G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course, Online (no campus visits), EUNH
Instructors: Thomas Conomacos

Times & Locations

Start Date End Date Days Time Location
8/28/2023 10/20/2023 Hours Arranged ONLINE