BiP:P/Business Development
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Credit/Fail Grading
CRN: 15872
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/28/2023 | 12/11/2023 | W | 6:40pm - 8:00pm | MCC 230 |
Business Development:
The Sales Process starts long before the first marketing campaign and before the initial email, phone call, or meeting with a potential customer. This course provides the skills and experience that will bring a higher level of understanding to the complete sales process. You will be cast into the role of working for a start-up company, tasked with creating credibility and generating revenue for this company. Through a team-based, experiential learning environment this course will guide you through business development scenarios and how to utilize these sales techniques and strategies to create added value.
Topics include: practiced Business Development methods, including identification and creation of industry partnerships, establishing credibility and trust signals, top-down selling, development and execution of account strategies, and the importance of meeting agendas and what to do once you get the meeting with a customer.