MKTG 620 (01) - Topics in Marketing

Topics in Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 15860
Special topics covering a variety of marketing principles, topics vary by semester.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): MKTG 550 with minimum grade of C- or MKTG 530 with minimum grade of C- or ADMN 585 with minimum grade of C-
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: Alex LaBrecque

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 3:40pm - 5:00pm HS G21
Final Exam 12/15/2023 12/15/2023 F 1:00pm - 3:00pm HS G21
Additional Course Details: 

Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences.


Unfortunately, today many companies are not preparing for the future of social. It’s not that businesses aren’t trying; many of them have Facebook, Twitter, LinkedIn or Instagram accounts established. They are present and disseminating content on those platforms, but they do not have a proper social media marketing plan in place. It is not enough for students today who will enter the workforce to just be equipped with general theories and knowledge when it comes to social media marketing. Students will need to know how to utilize new and constantly updated social media marketing strategies for businesses.