PAUL 680 (12) - BiP-Competitive Intelligence Topics

BiP:C/Entr Through Franchising

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 15584
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: Full Title: BiP:C/Entrepreneurship Through Franchising
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 W 12:40pm - 2:00pm STOKE 150
Additional Course Details: 

Entrepreneurship Through Franchising

This course enables students to look at potential franchising opportunities as pathways to entrepreneurship.  Student Teams will select a potential franchising category and examine the opportunity relative to Franchising Disclosure Documents (FDDs).  Next, students will target a specific brand to run through a SWOT analysis and begin to map out a strategic plan for operations, marketing, territory, and franchising.....culminating in a pitch to investors.

Industry Professional:  Cary Tober