Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: BiP:C/Introduction to Content Marketing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Additional Course Details:
Intro to Content Marketing
In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from Huubspot, you’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).
Industry Professional Bio: Justin Champion
Justin Champion Paul 680 2SY-Intro to Content Strategy - YouTube