PAUL 680 (04) - BiP-Competitive Intelligence Topics

BiP:C/Productization & Mkt

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Save this Course  
Credits: 2.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 15563
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: BiP:C/Productization & Market Segmentation
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Edward Miles, Neil Niman, Susan Mattioni

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 W 5:10pm - 6:30pm MCC 230
Additional Course Details: 

Productization and Market Segmentation 

Entrepreneurs and business leaders are challenged with differentiating their offerings in order to create. value for potential customers, carve out market share for sustained stability, and ultimately drive and grow revenue. The focus of this business in practice seminar is to assist with identifying and defining the steps to accomplish these goals in partnership with AMI Graphics, one of the leading sports signage companies in the United States. Topics include defining the roles of entrepreneurs and intrapreneurs, exploring strategies to develop a new product or service offering, understanding how to create differentiation and value creation, identifying, and segmenting markets, and learning how to launch a new product or service including creation of metrics for measuring success.