Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Credit/Fail Grading
Times & Locations
|Start Date||End Date||Days||Time||Location|
|8/28/2023||12/11/2023||R||5:10pm - 6:30pm||STOKE 150|
Learn about the different types of licensing including brand licensing, character licensing, sports licensing, collab- orations, and strategic alliances from the Vice President of Licensing & Strategic Initiatives for Vera Bradley. In this course you will understand the roles, responsibilities, and relationship dynamic between the Licensor & Licensee, as well as develop the skills necessary to assess brand/company readiness.