BIP:S/Business of Storytelling
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Credit/Fail Grading
Times & Locations
|Start Date||End Date||Days||Time||Location|
|8/28/2023||12/11/2023||T||9:40am - 11:00am||STOKE 150|
Business of Storytelling
Successful businesses don't just explain what their products and services do. They create a story to show why customers need them. This course will outline the fundamental elements of business storytelling and the important role it plays in branding, public relations, marketing, and securing financing. It will examine how word choice, images and even colors create a brand's story, and how public speaking techniques can elevate a product pitch into a memorable story.
Students will learn the basic building blocks of traditional storytelling and how these elements are used to create connections with customers. To put these concepts into practice, students will create a brand's story and then tell it through social media posts, in an advertising campaign, and an oral presentation aimed at potential investors. Students will also write and share a personal business story based on their own experiences designed to tell in job interviews or when launching their own business.