MKTG 644 (01) - Retail Management in an Omnichannel World

Retail Management

Durham   Paul College of Business&Econ :: Marketing
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 14123
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- or MKTG 550 with minimum grade of C- or MKTG 535 with minimum grade of C-
Equivalent(s): MKTG 754
Classes not allowed in section: Freshman
Attributes: Online (no campus visits), EUNH
Instructors: Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 Hours Arranged ONLINE