Marketing Research
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 13694
CRN: 13694
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Rebecca Toppin
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/28/2023 | 12/11/2023 | W | 5:10pm - 8:00pm | PCBE G59 |
Booklist
Book | Details |
---|---|
MARKETING RESEARCH
(12TH 21)
by MCDANIEL Required
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