MKTG 520 (01) - Topics in Marketing

Topics in Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 13602
Special topics covering a variety of marketing principles, topics vary by semester.
Section Comments: Full Title - Topics in Marketing: Understanding Your Customer: The Art and Science of Entrepreneurial Marketing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Daniel Innis

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 T 5:10pm - 8:00pm PCBE G85
Final Exam 12/13/2023 12/13/2023 W 6:00pm - 8:00pm PCBE G85
Additional Course Details: 

This course provides the marketing / customer / new product development aspect of entrepreneurship and addresses the “art and science” of entrepreneurial marketing.  The course begins with an overview of the product development process and the role marketing plays in entrepreneurship.  Students will learn how to research and understand customers, and how the insights gathered can be used to develop and market new products and services.  The class employs lectures, readings, case studies, and hands-on projects, including a team project.