MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 13599
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Rebecca Toppin

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 M 5:10pm - 8:00pm PCBE 115
Final Exam 12/12/2023 12/12/2023 T 6:00pm - 8:00pm PCBE 115