CA 531 (M1) - History and Organization of Advertising

Hist & Organizatn Advertising

Manchester   Coll of Professional Studies :: Communication Arts
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 13488
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): CMN 455
Instructors: Jeffrey Klenotic

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 R 2:10pm - 5:00pm PANDRA P361
Additional Course Details: 

Bob's Java Jive, photograph by John Margolies, 1979, Library of Congress Free to Use and Re-Use Collection.

CA 531 examines the history of advertising with a focus on the rise of strategically designed commercial messages and the growth of advertising agencies. As powerful hubs for the innovation of new and increasingly targeted creative and consumer research practices, ad agencies embedded messages in the landscape and in successive waves of new media forms to sell branded products. These embedded messages fostered a new way of life that was centered on directed patterns of consumption.