ADMN 864 (02) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Hybrid / Blended
Credits: 3.0
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 13419
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 960 May be taken concurrently
Attributes: Online with some campus visits, EUNH
Instructors: Ludwig Bstieler

Times & Locations

Start Date End Date Days Time Location
11/11/2023 11/11/2023 S 9:10am - 12:30pm PCBE 215
10/30/2023 12/22/2023 Hours Arranged ONLINE
12/2/2023 12/2/2023 S 9:10am - 12:30pm PCBE 215