New Product Development
Durham
Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online with some campus visits, EUNH
Credits: 3.0
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 13419
CRN: 13419
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts.
Prerequisite(s): ADMN 960 May be taken concurrently
Instructors: Ludwig Bstieler
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
11/11/2023 | 11/11/2023 | S | 9:10am - 12:30pm | PCBE 215 |
10/30/2023 | 12/22/2023 | Hours Arranged | ONLINE | |
12/2/2023 | 12/2/2023 | S | 9:10am - 12:30pm | PCBE 215 |
Booklist
Book | Details |
---|---|
WINNING AT NEW PRODUCTS
(REV 17)
by COOPER Required
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