MKTG 763 (02) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11465
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Moein Khanlari

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 11:10am - 12:30pm MURK 118