MKTG 763 (01) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
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Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11464
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Alex LaBrecque

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 9:40am - 11:00am HS G21
Final Exam 12/13/2023 12/13/2023 W 10:30am - 12:30pm HS G21
Additional Course Details: 

Companies see faster changes in the marketplace than ever and are bombarded with a massive amount of data and information to process. Data must be organized, analyzed, and interpreted to be able to make sound marketing decisions. However, still few firms have the expertise to act intelligently on such information. Marketers need smart and rigorous tools to adapt to faster changes, manage increasing amounts of information, and make better decisions.  

 

Marketing Analytics introduces students to the fascinating world of marketing data and models. It provides a broad perspective on product, customer, marketing-mix, and digital analytics areas. It blends the art and science of marketing to enhance the decision-making of a company about its customers, competitors, and the industry.