MKTG 752 (01) - Marketing Research

Marketing Research

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10958
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 9:40am - 11:00am PCBE 125