MKTG 764 (01) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10868
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 3:40pm - 5:00pm PCBE 235
Final Exam 12/19/2023 12/19/2023 T 1:00pm - 3:00pm PCBE 235

Booklist

Book Details
WINNING AT NEW PRODUCTS (REV 17)
by COOPER
Required
ISBN
978046509332 8
PUBLISHER
HACHETTE B
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