Consumer/Buyer Behavior
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 10352
CRN: 10352
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Diane Devine
Times & Locations
| Start Date | End Date | Days | Time | Location | |
|---|---|---|---|---|---|
| 8/28/2023 | 12/11/2023 | MW | 2:10pm - 3:30pm | PCBE 235 | |
| Final Exam | 12/15/2023 | 12/15/2023 | F | 3:30pm - 5:30pm | PCBE 235 |