MKTG 514G (01) - Principles of Marketing

Principles of Marketing

CPS Online   Coll of Professional Studies :: Marketing
UNH Durham students may not register for this CPS Online course.
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Summer 2023 - Term 5 (06/26/2023 - 08/18/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 70975
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Equivalent(s): MGMT 514G
Only listed campus in section: CPS Online
Only listed colleges in section: Coll of Professional Studies
Attributes: Online (no campus visits), EUNH
Instructors: Jay Berman

Times & Locations

Start Date End Date Days Time Location
6/26/2023 8/18/2023 Hours Arranged ONLINE