PAUL 680 (09) - BiP-Competitive Intelligence Topics

BiP:C/Sports Product Mgmt

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Spring 2023 - Half Term II (03/20/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Class Size:   24  
CRN: 56598
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Susan Mattioni, Neil Niman, Douglas Clark

Times & Locations

Start Date End Date Days Time Location
3/20/2023 5/8/2023 W 5:10pm - 8:00pm HS 201
Additional Course Details: 

Sports Product Management 

Learn the “Cradle to Cradle” approach to Functional Product Lifecycle Management as it relates to sports brands such as Nike, Titleist, Bauer, Asics, Under Armour, and Burton. Taught by an industry professional, this course will offer an overview of what it takes to launch a functional sports product, including costing, commercialization, production, distribution, marketing, and customer service. 

Industry Professional Bio: Doug Clark