BiP:C/Sports Product Mgmt
Term: Spring 2023 - Half Term II (03/20/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Times & Locations
|Start Date||End Date||Days||Time||Location|
|3/20/2023||5/8/2023||W||5:10pm - 8:00pm||HS 201|
Sports Product Management
Learn the “Cradle to Cradle” approach to Functional Product Lifecycle Management as it relates to sports brands such as Nike, Titleist, Bauer, Asics, Under Armour, and Burton. Taught by an industry professional, this course will offer an overview of what it takes to launch a functional sports product, including costing, commercialization, production, distribution, marketing, and customer service.