PPOL 722 (01) - Media Strategy and Communication

Media Strategy Communication

Durham   Miscellaneous :: Public Policy
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   10  
CRN: 54559
In this course, we will introduce contemporary media strategies and learn how to use them to influence public policy. We will focus on: Recognizing the dynamics of the news cycle and how to identify opportunities in a saturated media landscape; Developing a message and a strategy to convey the message; Writing to advance a message in different media; Verbal skills to deliver a policy message via TED talk, panel or news conference; Nuance and differences when interacting with TV, radio, print, and social social; Introducing and practicing interview skills for TV, video, radio, print, and online media; and Understanding the power of image and authenticity.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Instructors: Michael Nikitas

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 F 10:10am - 1:00pm HS 201