BiP:C/Intro to Content Mktg
Term: Spring 2023 - Half Term II (03/20/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Times & Locations
|Start Date||End Date||Days||Time||Location|
|3/20/2023||5/8/2023||T||5:40pm - 8:30pm||ONLINE|
Intro to Content Marketing
In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from Huubspot, you’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).