MKTG 775 (04) - Marketing Workshop

Marketing Workshop

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 54143
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Prereq: ADMN 585, 2 courses from MKTG 752, MKTG 753, or MKTG 763.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 762
Only listed campus in section: Durham
Only listed classes in section: Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 TR 9:40am - 11:00am PCBE 135