This course is designed to give students an opportunity to focus on the agricultural industry relative to specific, operational concepts such as small business start-up, creating a business plan, funding strategies, business development including SWOT analysis, market analysis, branding, product placement and pricing strategy, advertising and using social media, employee hiring and management, supply chain management and analyzing financial statements. An examination of sustainable and socially and environmentally responsible business practices will also be included. The course involves lecture and field study allowing students to examine similar agricultural operations in order to enhance practical understanding of topics covered.