New Product Development
Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2023 - E-term III (01/17/2023 - 03/10/2023)
Grade Mode: Letter Grading
Term: Spring 2023 - E-term III (01/17/2023 - 03/10/2023)
Grade Mode: Letter Grading
Class Size:
39
CRN: 52858
CRN: 52858
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed programs in section: Business Administration MBA
Attributes: Online (no campus visits), EUNH
Instructors: Ludwig Bstieler
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/17/2023 | 3/10/2023 | Hours Arranged | ONLINE |