Marketing/Customer Value
Manchester
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2023 - E-term IV (03/20/2023 - 05/11/2023)
Grade Mode: Letter Grading
Term: Spring 2023 - E-term IV (03/20/2023 - 05/11/2023)
Grade Mode: Letter Grading
Class Size:
15
CRN: 52656
CRN: 52656
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Only listed programs in section: Business Administration MBA
Instructors: Goksel Yalcinkaya
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
3/20/2023 | 5/11/2023 | R | 5:40pm - 9:15pm | PANDRA P126 |