MKTG 757 (01) - Integrated Marketing Communication

Integrated Marketng Communictn

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   25  
CRN: 51910
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors: Justin Pomerance

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 MW 3:40pm - 5:00pm PCBE 135