MKTG 753 (02) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Durham   Paul College of Business&Econ :: Marketing
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Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 51061
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 MW 3:40pm - 5:00pm PCBE 165