Marketing Research
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 50887
CRN: 50887
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Instructors: Rebecca Toppin
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/24/2023 | 5/8/2023 | TR | 9:40am - 11:00am | PCBE 125 |
Booklist
Book | Details |
---|---|
MARKETING RESEARCH
(12TH 21)
by MCDANIEL Required
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