SML 564 (01) - Introduction to Sport Marketing

Intro Sport Marketing

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 16697
An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): KIN 564, SPST 564
Only listed majors in section: KIN:SPORT ST, SPORT MGT&LDRSP, SPORT STUDIES
Instructors: Sophia Min

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 1:10pm - 2:30pm NHH G44

Booklist

Book Details
SPORT MARKETING-W/ACCESS (5TH 22)
by DEES
Required
ISBN
9781492594628
PUBLISHER
HUMAN KIN
EBK SPORT MARKETING (5)
by WILLI
Not for Sale –link Remove
ISBN
8220123141028
PUBLISHER
VST
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