MKTG 644 (1ON) - Retail Management in an Omnichannel World

Retail Management

Durham   Paul College of Business&Econ :: Marketing
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 15367
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience. Prereq: ADMN 585 or MKTG 550 or MKTG 535.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 754
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 Hours Arranged ONLINE

Booklist

Book Details
RETAILING MANAGEMENT (11TH 23)
by LEVY
Required
ISBN
9781264157440
PUBLISHER
RENT MCG
EBK RETAILING MANAGEMENT (11)
by LEVY
Not for Sale –link Remove
ISBN
8220126002920
PUBLISHER
VST
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