Marketing Research
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:
30
CRN: 14517
CRN: 14517
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Rebecca Toppin
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/29/2022 | 12/12/2022 | W | 5:10pm - 8:00pm | PCBE 135 |